Category Archives: About Dolls

The Appeal of the American Girl (AG) Dolls

www.americangirl.com

The marketing behind American Girl (AG) Dolls is adamant about the need to express what it refers to as the brand’s “Guiding Truths.”

And, staying true to them with all that they do.

It seems to be the thing for the American Girl brand. Besides dolls, the business has a huge line of movies and books, all supporting its mission of empowering young girls.

With over 125 million books sold since ‘86 and more than 70 million visits every year to its website, AG has moved something in the hearts of young girls and parents that can’t be put into numbers. As AG states, it’s brand tribalism, meaning the emotional connection that pushes their brand loyalty.

How does AG describe this loyalty?

You know you’ve got it when you see 7,000 folks camp out the night before a new AG store opens. In line for over eight hours just to get in. Some people come for just the fact of being a part of it.

That’s brand tribalism.

What are AG’s Guiding Truths?

  • Respectful
  • Relevant
  • Special
  • Meaningful
  • Trustworthy

Everything is girl-centric and all about making young ladies feel special and inspired.

The business celebrated its recent anniversary by connecting with their brand champions, booking a Caribbean cruise during Thanksgiving. Within 48 hours, it was sold out.

Outrageous, huh?

But when you get into what AG is all about, you realize that it isn’t just about the dolls. It’s about their messages and stories.

A key challenge for AG is how to navigate in this multifaceted digital world. The company is devoted to doing so because it understands the need to be where girls are…everywhere! But they won’t move too fast because they assert on doing it safe and right. In truth, being real about the Guiding Truths.

The History and Legacy of Betsy Wetsy

Betsy Wetsy was a drink and wet doll that urinated after liquid poured into her mouth. This doll was initially produced by the Ideal Toy Company of New York in 1934. She became one of the most popular toys of its kind in the post-World War ll baby boom era. Betsy Wetsy was one of the first baby dolls to be made in African American versions. The doll was made with molded plastic hair, wigs, or plugged hair in the colors of brown, red, or blonde. Her arms and legs were jointed, and she had deep blue sleep eyes with long eyelashes. The doll came with bottles, a plastic bathtub, and a layette.

The doll had previously been manufactured by Effanbee called “Dy-Dee.” However, a patent infringement lawsuit resulted. The judge ruled that urinating and drinking were natural movements and cannot be patented. Betsy Wetsy was named after the daughter of Abraham Katz who was the head of Ideal Toy Company of New York.

The doll was made in several sizes throughout the 1940’s but didn’t reach full popularity until the 1950’s. A version made in China was marketed in the 1980’s by Ideal intending to boost sales. However, they never saw the success of the original doll.

Despite Betsy never picking up the original sales, she did leave a legacy. In 2003, the Toy Industry Association named Betsy Wetsy on its Century of Toys List. This list commemorates the 100 most memorable toys of the 20th century. Doing a google search of Betsy Wetsy will provide you with a few options to still purchase the doll. The cost of the doll ranges depending on the year and the condition. A very early 1930’s version exists for purchase at $168. There is no 1940’s version that shows for sale, the rest listed are 1950’s and 60’s. There is no doubt that this doll inspired other’s and perhaps even some that are popular today.

The History of Barbie

Barbie has been around for a long time, she was born when Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls for hours. This sparked Ruth’s vision to create a 3-D doll for girls to play out their dreams. Then, in 1959, the first Barbie doll-named after Ruth’s daughter-made its debut at New York Toy Fair.

Vintage Barbie Dolls, generally, are those made from 1959 to 1966. They are highly collectible, and are the most valuable. The first Barbies featured ponytails and were given numbers, with lower numbers being more valuable. Vintage clothes from this era are also something you can collect. Mint and complete outfits, though harder to find, are worth quite a lot. As Barbie evolved, her hairstyle changed as well. Bubblecuts, swirl ponytails, and wigs featured prominently throughout the vintage era.

All Barbie dolls made after 1973 are classified as contemporary dolls. They include Barbie Pink Label or Pink Box” dolls and Barbie Collector dolls. Holiday Barbie appeared in 1988 and became hugely popular as collectors for adults. The Fashion Model Collection appeared in 2000 featuring the vintage Barbie face, and has been very popular with vintage collectors. Other popular Collector Barbies include Porcelain types, the Great Eras dolls, and Dolls of the World. Mattel started using label colors to differentiate Barbies in 2001. Silver indicates collectible dolls with a production run of 50,000. Gold Label Barbies are rarer, with only 25,000 produced. Platinum Label Barbies are numbered editions with less than 1,000 made.

Barbies are a highly collectable item, and some of them are worth a lot of money. But collecting Barbies from different eras can be a rewarding and personal endeavor, and displaying them can be a lot of fun, too!

Thinking About Dolls

Taking into consideration Dolls

Imagination plays a huge part of growing up. Youngsters are interested by “acting out” exactly what it would certainly be like to be matured. Toys play a vital part of this procedure. Virtually anything can be a toy. From sticks and rocks to old socks, if it can be pictured, it can come to be a plaything.

I expect dolls have been around given that before created history. Generally a plaything that girls have made use of for centuries, dolls have actually played an important part in the growing-up process. From discovering how you can take care of an infant to coming to be a jet-setting executive, dolls have actually aided young ladies fantasize concerning the future.

Much like the youngsters who have fun with them, dolls are created  in all shapes, colors, ages and also dimensions. There are Barbie, Ken, Cabbage Patch, My Little Horse, American Girl and also Bratz Dolls, simply to name a few. They can be as easy as paper cut-out dolls and also as complex, and even costly, as detailed porcelain dolls. For the children around, allow’s not fail to remember GI Joe as well as all those “activity numbers” (come on individuals, admit it, they really are dolls, too!).

As varied as the sorts of dolls, so are the materials that make them. Early dolls were made of timber and, later, paper-mache. Some of the  finest dolls had china heads, and sometimes,  hands with wooden-jointed bodies. In the very early days of the United States  dolls were hand sewn and made at home. Sew a couple of old cloths with each other, as well as you have a brand-new friend.

Naturally, nowadays dolls are not merely for kids. Doll gathering has actually ended up being a very popular hobby amongst adults as well as kids. There are lots of categories of collections. Some focus on the omnipresent Barbie, particularly early and currently rare versions. Others pick antique dolls, or dolls specific to a time frame. Still other debt collectors priority on a single producer, country or design of doll. If you do not prefer to dig as well as research, there are many special or collection agency’s editions of dolls generated today.

No conversation of dolls would be complete without a take a look at the expanding pastime of dollhouses and also minis. This has ended up being a leisure activity unto itself. Once again, materials and also kinds are as differed as the dolls they sanctuary. A doll house could be made by a youngster from a straightforward cardboard box. Doll houses can likewise vary to precise range reproductions of houses with exact range home furnishings, as well as complete lighting. Those with minimal room could choose to do a “shadow box” that meticulously details one room of a house. It would certainly not surprise me if someplace some stickler for detail creates a dollhouse with complete functioning plumbing!

So, whether Barbie is jet setting all over the globe, or GI Joe is conserving the world, if you just intend to “play” or create a precise scale design of the White House, dolls and their devices could take you wherever your creativity can go. They can make a wet day pass faster, or enable an over-stressed adult an imaginative outlet. Anyhow you check out it, dolls are amazing.